This product I also bout at Target. It is a thick cream it goes on white then when you spread it on your face it turns a light purple it does fade away,
I also like how it is paraben-free. it leaves my face smooth after a bit and there is no smell to it. My face looks more toner and softer. I also want to try the other ones that Yesto has. I forgot to mention that this is a pasty kind of cream like toothpaste. But it works so far.